What's New


Our 2017 Embroiderery Class list is out - visit our Embroidery Classes website for the full list.

This year we will be running a series of classes at The Embroiderer and also at Highbury House which is just a few doors along from our shop. Class attendees will receive a 10% discount on all class materials purchased at The Embroiderer.


New products

Miss Mary Ann Bournes 1791

from the design studios of

Hands Across the Sea Samplers

We are excited to be one of only a few Needlework Stores selected World Wide to sell this exquisite collectors item.  Not your ordinary reproduction pattern, this is a work of art in book format for you to treasure.


The sampler is reproduced by Nicola and Sandra of Hands Across the Sea Samplers from Nicola's amazing collection, and is the first in a long line of amazing samplers to be released.

An unusual and charming English Sampler stitched during the reign of George III, depicting a large central motif of a bee skep surrounded by flowers, bees, butterflies and two large doves set within leafy arbours together with a cottage in a pastoral scene. All are contained within a stunning border with several varieties of flowers including roses and carnations.


Pattern is in book format with large coloured graphs $49.90

Detail from Sampler


The Embroidered Garden: Stitching Through the

Seasons of a Flower Garden by Kazuko Aoki.

This book contains whimsical, beautiful embroid-

ered motifs created by an avid gardener-stitched

roses, bees or whole garden scenes. Kazuko Aoki

has a unique talent for translating the beauty of

the garden with needle and thread. By offering

40 motifs, Aoki invites us to explore her gardens

through embroidery of roses and wildflowers and

the bees and butterflies that enjoy their nectar.

The designs here are exquisite, detailed and

artfully rendered with a fresh modern approach.

Projects to feature the embroidery include brooches

notebook covers, pincushions and pouches. Detailed

how-to instructions for newcomers are included. $47.00

Secret Garden Embroidery from

What Delilah Did

This is another beautiful garden themed

book this time packed with mainly counted

thread embroidery techniques.

Catering for all levels this charming,

whimsical gem is full of colourful projects

capture a slice of rural horticulture and

allow you to bring the garden into your


There are 15 projects with detailed instruction

and advice on alternative variations




Inspirations 89.

The latest edition is in

store now and packed full of beautiful

projects that are guaranteed to inspire.

Get your copy now. $19.90












If you haven't discovered this wonderful needlework

tool yet then you have been missing out. Thread Heaven

is a thread conditioner and protectorant that makes

threads more manageable abd extends the lifetime of the

finished work. it isnparticularly useful when working with

difficult and wayward threads like rayon and metallics. An

essential addition to you workbox and lasts for ages $9.00




Susanna Milne Sampler





Stumpwork Flowers

Book $30.00

The Art of Chinese Embroidery

Book $63.00

Stumpwork Butterflies and Moths

Book $57.00

120 Original Embroidery Designs.

Book $60.00

All patterns come with charm pack from just Another Button Company $29.90 each

Autumn Quaker

Chart $25.00

Emma Sandford

Chart $43.00

Gem Show

Chart $19.90

Classic Hardanger


Sampler Work Roll

A Sampler of Stitches presented as a work roll to store and carry your current project. This was a class project that we have been persuaded to make available as a kit. We are doing this once only and there are only 10 available. Kit includes everything:
Linen, wool, backing fabric, thread, buttons thread rings, needles, tapes and detailed instructions.

Complete Kit $100.00


A Floral Tribute to Spring

Serenity Tree

Chart $24.90

And A Garden Grew

Chart $39.90

Floral Needlecase and Scissor Keep

Kit $39.90


For Sampler Lovers

A Sampler for My Mother

Chart $29.90

Sarah Chapple 1831

Chart $39.90


New From Blackbird Design - All Charts

Dear Daughter


Agnes Platt Strawberry Sampler


Wild Berries


Honeybee Hill


The Gift is Small



Hussif Kits - All Kits $78.00 Thread packs extra


New Quakers

Quaker Balls


Quaker pears


Summer Quaker Corners and Curves

Please ring, fax or email your order to:
  • The Embroiderer
  • 140 Hinemoa Street, Birkenhead, Auckland
  • Phone: 09 419-0900
  • Fax: 09 480-0901
  • Email: theembroiderer@xtra.co.nz
Postage rates. Small envelope $1.00. Large envelope $2.00. Small packet $4.00. Other packages at standard postal rate. 
Courier service available if required. Please ask.
All prices are in NZ dollars.
DisclaimerAll prices are subject to currency fluctuations and may change at any time.